What is Website Optimization? For me, it's all about how you can improve your website to perform better.
I know I have very loyal readers here at IncomeDiary.com and I would hate for you to miss out on great website optimization techniques and simple tips and tricks that can make the difference between 10 website visits and 10 000 website visits. So here we have a huge list of what I think are the best lessons you could learn TODAY.
Remember that as online entrepreneurs and website owners, we are at risk of being left behind as the internet is a very dynamic industry to work in. With that in mind, you should be in the know and be a step ahead with these great website optimization tips and resources. I hope this all helps you immensely, and if you know of any blog posts that should have been mentioned in this article, please leave them in the comments and we'll add them!
How Website Optimization Can Increase Your Sales and Traffic
#1 Reduce Your Website Bounce Rate
Your website's bounce rate is the percentage of people who left your website without visiting more than one page. The lower your bounce rate, the better.
If website optimization is important to you, this is where you should improve.
Here are my top tips for getting started:
- Interlink blog posts
- Reduce adverts
- Keep content up to date
- Increase website speed
- Add related or popular posts to the bottom of articles
- Test different anchor text for website navigation
- Reorder posts on category pages to show the most popular
- Improve featured images for posts
You will find that improving your bounce rate will also help your search engine optimization.
#2 Optimize Your Website For Search Engines
Search engine optimization is one of the best ways to spend your time if you want to increase traffic to your website. With literally millions of other people and blogs to compete with; You have to work hard to stay ahead of the game.
Many people manage to cover most of the important areas when starting a blog except for SEO. This can be disastrous for the future of your blog and that's why you need to learn everything you can about it.
Discover the best SEO tools and techniques to get ahead of the competition!
Be sure to follow these 10 steps to posting SEO blogs that most bloggers overlook.
Here are my top tips that I focus on when it comes to optimizing my website for search engines:
- Do keyword research
- Reduce bounce rate
- Fix broken links
- Increase page speed
- Make sure my pages have over 2000 words
- Get more backlinks
- Add a sitemap
From this list, you'll probably realize that search engine optimization isn't just about writing great content, but also making your website usable. It makes sense, the better your website, the more Google will want to link to it.
#3 Split Test Your Website
Split testing is another topic that can blind newbie bloggers and leave them dazed and confused after reading a ton of supposedly informative articles. The problem with many articles you may read on this subject is that they are generally aimed at more advanced bloggers, which makes it very difficult for those who have little or no understanding of what the blogger really is. split test.
I feel it is my duty to you, my readers, to help you understand this mysterious subject because I want you to be successful and as successful as possible.
- Headlines
- Colors
- Button text
- Design vs Design
- Borders
- Images
#4 Increase Your Website Speed
Increasing website speed increases conversions and search engine rankings, which is why it's one of my favorite website optimization techniques. It still amazes me to this day that there are so few people who actually help their websites and blogs run faster; Most people tend to create pages and posts and continue to do so without worrying about the speed of their site's performance. This can sometimes be a really big deal and I think you will suffer a lot if I don't help you figure out how to make your website or blog work faster.
I'm sure many of you reading this have patiently waited for a website to load, only to hit the back button and search for something else instead. If yes, and you clicked that button; What makes you think your readers won't do the same when YOUR website is running at a snail's pace?
#5 Optimize Your Email Marketing Signup Area
This is another important question many new bloggers ask themselves, and while it's a legitimate and important question, it's also very easy to put into practice. Some bloggers give up when they can't get new subscribers and that shouldn't be the case, rather it should make your blog even more passionate because you want it to be the best it can be.
Subscribers are definitely the way to go for a lot of reasons, and loyal subscribers will help you a lot, whether it's getting the word out about your blog or through a review on your website or maybe even... 'a YouTube video, there's no doubt that subscribers are on life support. that your blog should stay at the top of the ladder.
#6 Offer Amazing Customer Service
Customer service pays off in many ways.
First of all, it will increase your conversion rate because it's something people care about when buying a product. When a customer has a problem with your service, they want to know they can get help right away, not waiting days for each support response. Given the choice between two similar products, one with live support, I will choose the one with live support.
Second, when your customer service is fantastic, customers will be much less likely to cancel and refund.
And third, if your customer service is fantastic, they will buy more products from you.
Our support hours are weekly from 07:00 to 22:00 GMT. We provide email support, live chat and documentation for our software. It is important to us that you are satisfied.
#7 Add Upsells To Your Sales Funnel
Launching your own product is a great way to make more money online.
To make even more money with your products, add upsells. An upsell is a one-time offer that appears right after you purchase your product. If you do it right, you can double your income with just this trick.
When we launched PopUp Domination, we had no upsells. After a few months, we noticed that our customers were asking for multi-site licenses and more popup designs, so we started selling. But what made the biggest difference was adding it as an upsell right after purchase.
Think about it, they've already entered their credit card details, they're in buying mode, it's much easier to convince someone to buy something right after buying your product than to do it later. With this change alone, we were able to increase sales by 100%.
#8 Increase Your Affiliate Sales With Coupon Codes and Comparison Tables
Affiliate marketing is a great way to make money with your blog or website.
When it comes to increasing affiliate sales, one of the best tips I can give you is to offer a discount code. Customers like to think they're getting a good deal and when they see a coupon they think they're getting a better deal.
Another reason this drives conversions is that when someone checks out and goes to the checkout page, they often see a coupon code field. It makes them think that if you could get a promo code for this product, you might get a better deal. So they go to Google and find a coupon and end up buying from someone else's link. You can bypass this by giving them the coupon code in the first place.
The other big thing I suggest is to show a price and feature comparison. This way they can see that your recommendation is the best option, and if they choose another product, you win too.
#9 Increase Your Income By Using Multiple Monetization Techniques
It is important to diversify your income to get the most out of it, it sounds simple and it is actually a simple thing; However, many bloggers simply focus on one source of income, which can get in the way of what they're trying to accomplish. Maybe you are one of those people? Did you start making money in a certain way and did you stick with that technique?
If so, congratulations on taking action and giving you a head start. The problem is, you're too focused on this single source of income to realize that there are probably a dozen other ways to make even more money online. Some of these methods can even be 100% more effective.
#10 Keep Your Website Up To Date
Keeping your website up to date will improve your search engine rankings, reduce your bounce rate, and increase conversions.
No one wants to read outdated blog posts.
No one wants to buy a product that they don't think is relevant yet. Everyone who visits your website wants to know that your website is the best and worth spending time on.
Here are a few things you'll need to make sure they stay up to date:
- Copyright date
- Mentions of dates in posts
- Blog content
- Fix broken links
- Keep social media accounts up to date
#11 Make Sure Your Blog Is Secure!
Hackers, spammers, they're all out to get you, no matter who you are, what niche your blog is in, or how long you've been online. It may seem like a personal vendetta against you, but don't take it personally, it happens to the best of us.
This is why it is important to take care of the security of your blog so that you can continue to provide your readers with valuable content without being constantly attacked by an unknown force. Spammers email almost every blog in the world all the time, and while they aren't malicious in themselves, the messages they leave on your blog may be.
Richelle Johnson