What Is Kylas Launched By Kylie Jenner?

Kylie Jenner introduced a new product to her 25 million Kylie Cosmetics Instagram followers on Tuesday morning.

The 25-year-old businesswoman, who wowed at an Oscar party earlier this month, is set to launch a line of mascara for her Kylash brand in April.

The mother-of-two posed silhouetted in a jumpsuit as the spotlight focused solely on her eyes, providing a great view of her bulging lashes.

'KYLASH Volume' mascara. For voluminous, lifted and defined lashes in all lightness. Coming April 6,” she wrote in her caption. "Stay tuned for all the details."

The mascara line has been in the works for over a year. In April 2022, he filed trademark documents for Kylash.

The entrepreneur is also working on cosmetic supplements, lengthening fibers, eyelash conditioners, tints and eye makeup removers for his line, TMZ reported last year.

Kylie trademarked Kylash's line of false eyelashes in 2018, which she still sells on her website.

Kylie launched her first lip kit in 2015.

Eighteen months after its launch, Kylie Cosmetics has achieved $420 million in retail sales, according to Women's Wear Daily.

Kylie published her first three posts on November 30, 2015; they were lip kits from Dolce K, Candy K and True Brown K.

The $29 kits, which include a matching lip liner and lipstick, sold out on kyliecosmetics.com in less than 30 seconds; WWD reported that they only had 5,000 kits of each color for a total of 15,000 units.

With the launch in February 2016, the number of products grew to six products totaling 500,000 units, and Kylie Lip Kits officially became Kylie Cosmetics.

From there, Kylie expanded her business to include eyeshadow, eyeliner, blush, lipstick, highlighter, and brow powder.

Kylie launched Kylie Skin in May 2019 and her bikini brand Kylie Swim in September 2021.

The mother of two stars of the Hulu series The Kardashians with sisters Kim Kardashian, Khloe, Kourtney, Kendall Jenner and mother Kris Jenner.

On February 2, 2022, Kylie welcomed her second child, a baby boy, with Travis Scott.

They revealed his name as Wolf but later announced that they had changed it to Aire.

They are also parents to their five-year-old daughter, Stormi.