Blogging is and remains one of the most effective and important digital marketing content marketing strategies for increasing brand awareness and attracting potential customers to your business. And while frequency and consistency are key to driving blog traffic, knowing how to write a good blog post is also important for driving blog traffic, rather than just generating as many posts as possible.
Writing blog posts that rank high on Google (not to mention posts that convert) is more than an art form; It's actually a science based on several proven techniques that can dramatically improve the visibility and ranking of the content you generate. .
If you're wondering how to rank higher on Google and drive traffic to your blog, these 10 tips will be invaluable to you and your business blog. Follow this formula and you will be in great shape. However, if you need more help creating blog posts that drive traffic, we at Comrade are here for you and your business.
What are the best tips for getting your blog posts to rank well on Google?
-
Choose the Right Topic for Your Blog
-
Provide Your Users With High-Quality Information
-
Use Right Keywords So Your Block Ranks High on Google
-
Write Headlines That Captivate Your Audience’s Attention
-
Writing Long Reads Helps Your Blog Ranking
-
Create The Right Structure For Your Blog Post
-
Add CTA
-
Optimize Your Blog Post So It Ranks High
-
Use Crosslinking
-
Link Externally
-
Choose the Right Topic for Your Blog
Choosing a relevant AND proven topic for your blog post is absolutely crucial. When it comes to relevance, it goes without saying that the topics you choose should relate to your business in some way. For example, if your business makes artisan cheese in Wisconsin, a blog post about the best skate parks in Indiana doesn't make sense and won't help you attract the potential customers you're looking for.
So you understand that relevance is important, but how do you find blog topics or blog post ideas that really work for you? In short, you need to find relevant topics that people are actually looking for. There are some pretty amazing free tools to help you find the perfect, proven themes that will help you rank higher on Google:
Google AdWords Keyword Planner – Google's free tool can help you find the perfect title and subject for your post. Just enter the base topic in the Keyword Planner, click "Get Ideas" and you'll get helpful suggestions for common keywords that would be great to use in your blog title and topic.
Udemy – This online course site is a goldmine of topic ideas. Not only will you find popular topics that people are looking for; You will actually find topics that people are willing to PAY for. Just search for topics relevant to your industry and you'll find some great content inspiration.
Amazon – Amazon can also be extremely helpful in finding relevant blog topics. Just search Amazon for books with the simple keyword you have in mind and you'll likely find a number of books on the subject. Find a book with lots of reviews, take a look at the table of contents, and you'll be greeted with a list of useful article title ideas to use.
Provide Your Users With High-Quality Information
Now that you've found the perfect title and topic for your best blog post, you need to focus on including quality information that's highly valuable and full of practical value. Google has integrated into its analyzes a function taking into account the "bounce rate". This means that Google ranks blog posts lower when readers leave your content without spending time reading it. In other words, if your bounce rates are high, Google will penalize you for not finding your blog post useful and therefore making it less visible to potential customers. It is absolutely essential that your content is readable, engaging, useful and actionable for your audience. Focus on delivering that extreme value. This keeps them on your page longer, which lowers your bounce rate and increases your Google rankings.
Use Right Keywords so Your Block Ranks High on Google
We've touched on this briefly before, but it's absolutely essential to understand how to identify and incorporate the most relevant keywords into your title. It may seem like an absurd number to you, but Google processes over 40,000 searches per second. In order to outperform your competitors, you need to use all the tools available to exploit the most popular keywords your target audience searches for. Next to Google Keyword Planner, Google Trends is a very valuable tool when it comes to finding the best keywords at the right time.
Integrating these keywords naturally into your blog post is equally important. If you're looking to increase your blog traffic, understanding and executing them is an extremely valuable skill. Don't force keywords into clunky sentences: it looks spammy and will set off alarm bells for your readers. Do what you can to ensure that the keywords you plan to use flow smoothly into the paragraphs and sentences you want. Also, don't commit the deadly sin of "keyword stuffing" or overusing keywords, as this can result in your content being heavily penalized by search engines.
Write Headlines That Captivate Your Audience’s Attention
You know how to include relevant keywords in your blog title. There are a few useful tips for understanding what types of headlines grab your audience's attention. This is a key part of the proven AIDA formula (an acronym that stands for Attention, Interest, Desire, Action) that is commonly used by marketers, but can also be applied directly to articles (and headlines) of your blog. .
Once you've identified the keywords you want to target, create your title using some of the top-ranking phrases (according to BuzzSumo). BuzzSumo also recommends that you use 12-18 words in your blog title for maximum effectiveness. Another trick you can use is to incorporate parentheses or square brackets. According to a study by OutBrain, blog post titles with parentheses rank 38% higher than titles without parentheses for some reason.
Writing Long Reads Helps Your Blog Ranking
Google has over 200 different factors that go into their algorithm and one of them is complete content. Questions that are more fully answered receive more authority from Google and therefore rank higher on the search page. Aiming for 2,000-3,000 word blog posts instead of short, catchy posts will help you optimize your blog post for better rankings. An added benefit of longer posts is that you can break up content for use in other forms of marketing, including social media and in your email outreach campaigns.
Create the Right Structure For Your Blog Post
Once you understand the essential structural elements of a blog post, you can create compelling content quickly and efficiently. The basic structure consists of an introduction, the main part of your contribution and a conclusion. To paraphrase the great Aristotle: tell them what you will tell them (introduction), tell them (body), then tell them what you will tell them (conclusion). Follow this formula and your blog post structure will be easy to understand and fun to read.
Add a CTA
A CTA is a "Call to Action" or the last "A" in the AIDA formula. You always want to include compelling calls to action in your posts. However, given people's exceptionally short attention spans, don't wait until the end of your post to include a CTA. If necessary, include a call to action as soon as possible so you don't risk losing your readers' interest.
Optimize Your Blog Post So It Ranks High
It's not enough to write engaging posts. To rank higher on Google, you need to optimize every aspect of your post for SEO. This includes using the keywords above, linking to influential sites and cross-referencing (see below), writing longer posts that are clear and well-structured, optimizing images for page speed as quickly as possible, optimizing your image alt text, and using link building strategies. When you have successfully addressed each of these aspects of on-page SEO, your business blog post will be optimized for organic traffic.
Use Crosslinking
Also commonly referred to as internal linking, cross-linking simply means finding as many relevant places in your article as possible to place links to other pages or posts on your site. This allows search engines to crawl your site more efficiently and create a more accurate sitemap, which plays an important role in search engine optimization. From a practical standpoint, this adds value to your readers and makes it easier for them to discover more useful and relevant information on your website. Make your link text as natural as possible instead of using generic, unwanted phrases like "click here". Networking is a key part of delivering extreme value to your readers that will keep them coming back for more.
Link Externally
It might seem counter-intuitive to link to other influential blog posts or websites, but external links can be extremely helpful for your SEO. Adding useful external links accomplishes three important things: it provides value to your readers by helping them find the information they are looking for, it shows Google that you are making the effort to thoroughly research your topic, and it can even drive the blogger or author of the site you are linking to by including YOUR content in your posts as well (this will help you create a valuable backlink to your site).
So this is it ! Use these 10 tips to increase your blog traffic as part of your content marketing strategy, and you'll be well on your way to getting more exposure, more traffic, more leads, and ultimately more customers. . However, using each of these SEO tactics effectively in a business blog post can be easier said than done. Writing fluently and naturally in this style is a learned skill, and finding topics for your blog can be daunting and time-consuming.
Read Also : How to Sneak a Boyfriend or Girlfriend Into Your House?
White Clover Markets
Blogging is and remains one of the most effective and important digital marketing content marketing strategies for increasing brand awareness and attracting potential customers to your business. And while frequency and consistency are key to driving blog traffic, knowing how to write a good blog post is also important for driving blog traffic, rather than just generating as many posts as possible.
Writing blog posts that rank high on Google (not to mention posts that convert) is more than an art form; It's actually a science based on several proven techniques that can dramatically improve the visibility and ranking of the content you generate. .
If you're wondering how to rank higher on Google and drive traffic to your blog, these 10 tips will be invaluable to you and your business blog. Follow this formula and you will be in great shape. However, if you need more help creating blog posts that drive traffic, we at Comrade are here for you and your business.
What are the best tips for getting your blog posts to rank well on Google?
Choose the Right Topic for Your Blog
Provide Your Users With High-Quality Information
Use Right Keywords So Your Block Ranks High on Google
Write Headlines That Captivate Your Audience’s Attention
Writing Long Reads Helps Your Blog Ranking
Create The Right Structure For Your Blog Post
Add CTA
Optimize Your Blog Post So It Ranks High
Use Crosslinking
Link Externally
Choose the Right Topic for Your Blog
Choosing a relevant AND proven topic for your blog post is absolutely crucial. When it comes to relevance, it goes without saying that the topics you choose should relate to your business in some way. For example, if your business makes artisan cheese in Wisconsin, a blog post about the best skate parks in Indiana doesn't make sense and won't help you attract the potential customers you're looking for.
So you understand that relevance is important, but how do you find blog topics or blog post ideas that really work for you? In short, you need to find relevant topics that people are actually looking for. There are some pretty amazing free tools to help you find the perfect, proven themes that will help you rank higher on Google:
Google AdWords Keyword Planner – Google's free tool can help you find the perfect title and subject for your post. Just enter the base topic in the Keyword Planner, click "Get Ideas" and you'll get helpful suggestions for common keywords that would be great to use in your blog title and topic.
Udemy – This online course site is a goldmine of topic ideas. Not only will you find popular topics that people are looking for; You will actually find topics that people are willing to PAY for. Just search for topics relevant to your industry and you'll find some great content inspiration.
Amazon – Amazon can also be extremely helpful in finding relevant blog topics. Just search Amazon for books with the simple keyword you have in mind and you'll likely find a number of books on the subject. Find a book with lots of reviews, take a look at the table of contents, and you'll be greeted with a list of useful article title ideas to use.
Provide Your Users With High-Quality Information
Now that you've found the perfect title and topic for your best blog post, you need to focus on including quality information that's highly valuable and full of practical value. Google has integrated into its analyzes a function taking into account the "bounce rate". This means that Google ranks blog posts lower when readers leave your content without spending time reading it. In other words, if your bounce rates are high, Google will penalize you for not finding your blog post useful and therefore making it less visible to potential customers. It is absolutely essential that your content is readable, engaging, useful and actionable for your audience. Focus on delivering that extreme value. This keeps them on your page longer, which lowers your bounce rate and increases your Google rankings.
Use Right Keywords so Your Block Ranks High on Google
We've touched on this briefly before, but it's absolutely essential to understand how to identify and incorporate the most relevant keywords into your title. It may seem like an absurd number to you, but Google processes over 40,000 searches per second. In order to outperform your competitors, you need to use all the tools available to exploit the most popular keywords your target audience searches for. Next to Google Keyword Planner, Google Trends is a very valuable tool when it comes to finding the best keywords at the right time.
Integrating these keywords naturally into your blog post is equally important. If you're looking to increase your blog traffic, understanding and executing them is an extremely valuable skill. Don't force keywords into clunky sentences: it looks spammy and will set off alarm bells for your readers. Do what you can to ensure that the keywords you plan to use flow smoothly into the paragraphs and sentences you want. Also, don't commit the deadly sin of "keyword stuffing" or overusing keywords, as this can result in your content being heavily penalized by search engines.
Write Headlines That Captivate Your Audience’s Attention
You know how to include relevant keywords in your blog title. There are a few useful tips for understanding what types of headlines grab your audience's attention. This is a key part of the proven AIDA formula (an acronym that stands for Attention, Interest, Desire, Action) that is commonly used by marketers, but can also be applied directly to articles (and headlines) of your blog. .
Once you've identified the keywords you want to target, create your title using some of the top-ranking phrases (according to BuzzSumo). BuzzSumo also recommends that you use 12-18 words in your blog title for maximum effectiveness. Another trick you can use is to incorporate parentheses or square brackets. According to a study by OutBrain, blog post titles with parentheses rank 38% higher than titles without parentheses for some reason.
Writing Long Reads Helps Your Blog Ranking
Google has over 200 different factors that go into their algorithm and one of them is complete content. Questions that are more fully answered receive more authority from Google and therefore rank higher on the search page. Aiming for 2,000-3,000 word blog posts instead of short, catchy posts will help you optimize your blog post for better rankings. An added benefit of longer posts is that you can break up content for use in other forms of marketing, including social media and in your email outreach campaigns.
Create the Right Structure For Your Blog Post
Once you understand the essential structural elements of a blog post, you can create compelling content quickly and efficiently. The basic structure consists of an introduction, the main part of your contribution and a conclusion. To paraphrase the great Aristotle: tell them what you will tell them (introduction), tell them (body), then tell them what you will tell them (conclusion). Follow this formula and your blog post structure will be easy to understand and fun to read.
Add a CTA
A CTA is a "Call to Action" or the last "A" in the AIDA formula. You always want to include compelling calls to action in your posts. However, given people's exceptionally short attention spans, don't wait until the end of your post to include a CTA. If necessary, include a call to action as soon as possible so you don't risk losing your readers' interest.
Optimize Your Blog Post So It Ranks High
It's not enough to write engaging posts. To rank higher on Google, you need to optimize every aspect of your post for SEO. This includes using the keywords above, linking to influential sites and cross-referencing (see below), writing longer posts that are clear and well-structured, optimizing images for page speed as quickly as possible, optimizing your image alt text, and using link building strategies. When you have successfully addressed each of these aspects of on-page SEO, your business blog post will be optimized for organic traffic.
Use Crosslinking
Also commonly referred to as internal linking, cross-linking simply means finding as many relevant places in your article as possible to place links to other pages or posts on your site. This allows search engines to crawl your site more efficiently and create a more accurate sitemap, which plays an important role in search engine optimization. From a practical standpoint, this adds value to your readers and makes it easier for them to discover more useful and relevant information on your website. Make your link text as natural as possible instead of using generic, unwanted phrases like "click here". Networking is a key part of delivering extreme value to your readers that will keep them coming back for more.
Link Externally
It might seem counter-intuitive to link to other influential blog posts or websites, but external links can be extremely helpful for your SEO. Adding useful external links accomplishes three important things: it provides value to your readers by helping them find the information they are looking for, it shows Google that you are making the effort to thoroughly research your topic, and it can even drive the blogger or author of the site you are linking to by including YOUR content in your posts as well (this will help you create a valuable backlink to your site).
Read Also : How to Sneak a Boyfriend or Girlfriend Into Your House?So this is it ! Use these 10 tips to increase your blog traffic as part of your content marketing strategy, and you'll be well on your way to getting more exposure, more traffic, more leads, and ultimately more customers. . However, using each of these SEO tactics effectively in a business blog post can be easier said than done. Writing fluently and naturally in this style is a learned skill, and finding topics for your blog can be daunting and time-consuming.