Top 5 Digital marketing Tools: You Should Use

March 28, 2023

We’ve put together a complete list of digital marketing tools that can help you irrespective of your goals, including a few free and freemium tools for those on a fitted budget.

Whether it’s dealing customer relationships, engaging over leads or recognition of new marketing opportunities, this list can serve as the basis of a powerful marketing stack.

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Check out the categories below to get started:

  • Social Media Marketing Tools
  • Email Marketing Tools
  • SEO (Search Engine Optimization) Tools
  • Conversion Optimization Tools
  • Lead Enrichment Tools

Social media marketing tools

We’ve realized firsthand how social media has changed into a significance marketing network for businesses today.

A major place to nurture leads and build business relationships, social is ideal for meeting valuable data when it originates to what your customers want.

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  1. Sprout Social

 Hey, you cannot blame us for tapping ourselves on the top of the list!

That’s because Sprout Social is the ultimate control centre for any business looking to interpret its social occurrence into actual results.

  1. Loomly’s

 Loomly’s self-described “brand success platform” is a tool that’s perfect for smaller social teams observing to organize and cooperate on content.

Built-in calendars, limits and workflows make both scheduling and suggesting content a breeze. As an added advantage, Loomly actually curates fresh content ideas for users based on trending topics and Twitter discussions.

  1. Audiense

 Tools like Audiense take hearing to the next level by serving companies both identify and section their social media audiences. Doing so makes it easier to run laser-targeted ad operations and similarly dive deeper into your customer personalities.

Email Marketing Tools

Email represents debatably the most tried-and-tested, ascendable marketing channel existing to modern companies. As such, email solutions are a principal of Internet marketing software for businesses big and small.

  1. HubSpot

 HubSpot, a company well known for its CRM and inbound marketing software, newly tossed an email marketing product. HubSpot Email Marketing is easy to practice, claims remarkable deliverability, and of course, comes natively combined with all other HubSpot products.

  1. SendGrid

 SendGrid offers a full collection of email marketing services, many of which are totally approachable to learners and email experts alike.

We know: there are more email marketing keys out there than we can count. That said, a big upside of SendGrid is the forever-free plan for up-and-coming businesses as well as ascendable pricing that ties your needs as you grow your list.

  1. Lemlist

 lemlist is single among our email marketing tools because the platform is principally intensive on deliverability. Emphasizing the best times to send your messages for the sake of more opens and clicks, lemlist is awesome for enhancing your prevailing campaigns.


  1. Moosend

 Moosend is amongst the most user-friendly and inexpensive of our digital marketing tools, on behalf of a surprisingly robust email solution for those just start to build their list.

SEO (Search Engine Optimization) Tools

As the digital landscape becomes progressively competitive, anything companies can do to increase their search occurrence is a plus. Although SEO might be intimidating, especially to up-and-coming businesses, there are abundantly of online marketing tools to help you reveal search opportunities and optimize your current search engine efforts.

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  1. Ahrefs

 The platform’s site surveyor lets you check any URL’s top organic keywords, while also approximating how much traffic a competitor obtains for any given search term. You can also classify a site’s top-performing content and bases of backlinks.

  1. Clearscope

Particularly valuable for content writing, the platform provides a comprehensive editor to recommend keywords, headers and legibility to benefit you write (or rewrite) high-ranking, well-balanced blog columns.

  1. SEMrush

 Another staple SEO tool, SEMrush permits you to track the position of your priority keywords and similarly explore new relations to rank for.

Conversion Optimization Tools

The least changes can make the biggest difference when it comes to receiving people to convert on-site.

Just changing the color of your call-to-action button can spell the difference among scoring a free trial sign-up and someone lively. Among the digital marketing tools in your toolbox, adaptation optimization software can clue you in on low-hanging prospects to increase your revenue.


 Unbounce is an amazing tool for quickly building, modification and publication of new landing pages to test. Built-in A/B testing and different analytics can answer directly which creatives, calls-to-action and additional page essentials are working.


 Emphasizing landing page tests, Optimizely associations tools for visual creation and audience pointing to quickly run tests on different sections of your audience.

13. Hotjar

 Over heatmaps that clue you in on where people are connecting. Synced to actual video copies of your visitor’s journey, you can quite exactly see what needs to be squeezed at a glance.

Lead Enrichment Tools

It’s well-documented that the popular of website visitors fail to deliver enough data after exit your site.

Thankfully, there are business intelligence tools out there to benefit you better understand your leads and highpoint key information to reach out to them once they’ve revealed interest.

14. Clearbit

 Using 100 plus sources, including Salesforce and extra marketing platform data, Clearbit makes an up-to-date profile of your leads to make your outreach pains go more smoothly. The details collected include company, role and company scope, just to term a few.

15. Datanyze

 Similar to Clearbit, Datanyze also exposes crucial contact information about your on-site leads to block out your digital rolodex. The platform also works radiantly for searching on LinkedIn by dragging social data on decision-makers, too.