The Canadian creative scene is undergoing a dynamic transformation, driven by a new wave of exceptionally talented women who are not just participating but fundamentally shaping the global digital landscape. From shattering records in film and comedy to dominating emerging fields like wellness and social advocacy, these creators are leveraging their unique perspectives to build empires, challenge norms, and influence millions worldwide.
So, who are the 10 most influential Canadian female creators making waves in 2025? This list of trailblazers, including global icon Lilly Singh and entrepreneur Shay Mitchell, defines the cultural conversation by focusing on high-quality, authentic content and genuine connection with their communities. Their work is a testament to the powerful, innovative spirit of women across Canada's diverse creative sectors, solidifying the nation's reputation as a hub for world-class digital talent.
The 10 Trailblazers Defining Canadian Creative Excellence
1. Lilly Singh (Superwoman): The Global Media Mover
Platform: YouTube, Instagram, Twitter, TV/Film Production
Content Focus: Comedy, Empowerment, Mental Health, Global Advocacy
Lilly Singh, known famously as 'Superwoman,' continues to transcend the definition of a digital creator. Having successfully transitioned from a YouTube sensation to a mainstream late-night talk show host, her focus in 2025 is on leveraging her production company, Unicorn Island Productions, to amplify underrepresented voices and challenge harmful gender stereotypes through film, like her recent project, Doin' It. Her influence is not just measured in subscribers, but in her role as a UN Sustainable Development Goals (SDG) Advocate, where she champions gender equality on a global scale. In 2025, Singh's power is less about simple entertainment and more about intentional, impactful storytelling that shapes culture and policy.
2. Shay Mitchell: The Entrepreneurial Powerhouse
Platform: Instagram, YouTube, Brand Ownership (BÉIS)
Content Focus: Beauty, Lifestyle, Fashion, Travel, and Business
Actress and founder Shay Mitchell has redefined what it means to be a celebrity-creator. While her roots are in television, her massive influence in 2025 is primarily driven by her travel brand, BÉIS. Mitchell actively uses her social platforms to not just promote, but to demonstrate the functionality and style of her products, often partnering with established global retail brands like Gap. Her content maintains a high-gloss, aspirational yet practical appeal, showcasing her expertise in both luxury lifestyle and savvy, consumer-focused product design. Her success exemplifies the profitable convergence of personal brand and product ownership.
3. Kaitlyn Bristowe: The Podcast and Wellness Authority
Platform: Instagram, TikTok, Podcast (Off the Vine)
Content Focus: Reality TV, Lifestyle, Wellness, and Relationship Advice
Since her time on The Bachelorette, Kaitlyn Bristowe has mastered the art of building a sustainable personal brand rooted in authenticity. Her highly successful "Off the Vine" podcast is her primary engine of influence, fostering a deep, engaged community through candid conversations about relationships, mental health, and personal growth. In 2025, Bristowe's impact lies in her relatable journey through wellness and her candid transparency about post-reality TV life, positioning her as a trusted, accessible mentor for millions of listeners seeking advice and connection.
4. Alicia McCarvell: The Champion of Body Neutrality
Platform: Instagram, TikTok, YouTube
Content Focus: Body Positivity, Self-Love, Inclusive Fashion, Humor
Alicia McCarvell is one of Canada's most vital voices in the self-love and body neutrality movement. She uses humor and raw honesty to dismantle beauty standards and challenge misconceptions about movement and health at every size. Her influential status in 2025 comes from her ability to directly confront the toxicity of diet culture, particularly with viral content featuring her non-plus-size husband. McCarvell’s message is crucial: worth and happiness are not tied to body size, empowering her large audience to move beyond body positivity to body neutrality and self-acceptance.
5. Julie Vu (Princess Joules): The Transgender Beauty Pioneer
Platform: Instagram, YouTube
Content Focus: Beauty, Makeup, Transformation, Transgender Advocacy
Julie Vu has built a powerful platform by merging beauty expertise with deep personal storytelling. As a prominent makeup artist, former Miss International Queen, and openly transgender woman, her content is a potent mix of high-quality tutorials and advocacy. In 2025, her influence continues to grow as she shifts focus toward health and fitness post-transition, offering a new layer of vulnerability and inspiration to her audience. Vu leverages her personal history to offer authenticity, making her a vital figure in promoting LGBTQ+ visibility within the competitive beauty space.
6. Sarah's Day: Holistic Health and Fitness
Platform: Instagram, YouTube
Content Focus: Fitness, Holistic Health, Wellness, and Nutrition
Sarah's Day (Sarah Stevenson) is a leading voice in holistic wellness, moving beyond standard workout routines to focus on gut health, natural living, and mental clarity. Her influence is built on the belief that health is a journey of self-discovery, not a temporary fix. In 2025, her high-ranking content emphasizes comprehensive lifestyle tips and product recommendations that align with a natural, integrated approach, making her an authoritative resource for women seeking to balance fitness with overall well-being.
7. Jessica Mulroney: Fashion and Lifestyle Stylist
Platform: Instagram, Blog, TV Appearances
Content Focus: Fashion, Beauty, Lifestyle, and Parenting
Jessica Mulroney, a seasoned Canadian fashion stylist and TV personality, leverages her professional background and high-profile connections (including styling major celebrities) to provide curated, high-end lifestyle content. Her authority in 2025 is derived from her clear expertise in Canadian fashion advocacy and her influential role in styling and consulting. Her content offers a sophisticated blend of parenting life, accessible styling tips, and glimpses into the elite world of Canadian media.
8. Tasha K (Natasha K): Candid Lifestyle and Fitness
Platform: Instagram, YouTube, TikTok
Content Focus: Lifestyle, Fashion, Fitness, and Empowerment
Tasha K is known for her candid and empowering presence across social media. Her content provides an unfiltered look at her fitness journey and fashion explorations, resonating deeply with an audience that appreciates honesty over perfection. In 2025, Tasha K continues to influence conversations around self-acceptance and motivation, utilizing short-form video to deliver rapid, engaging tips that promote a lifestyle of continuous self-improvement and confidence.
9. Negin Mirsalehi: The Beauty Entrepreneur (Global Reach)
Platform: Instagram, YouTube, Brand Ownership (Gisou)
Content Focus: Haircare, Beauty, and Fashion
While originally from the Netherlands, Negin Mirsalehi's international influence, particularly within North America's beauty sector, is undeniable. As the founder of the globally recognized haircare brand Gisou, Negin has perfectly leveraged her creator platform to establish herself as an expert authority in natural, high-quality beauty. Her content in 2025 is highly strategic, showcasing her luxurious lifestyle while maintaining a core focus on high-production beauty tutorials that drive massive brand loyalty and sales in the Canadian and US markets.
10. Zoe Sugg (Zoella): The Content Creation Veteran
Platform: YouTube, Instagram, Blog, Authorship
Content Focus: Beauty, Fashion, Lifestyle, Home Decor
Zoe Sugg (Zoella), a veteran in the creator space, commands immense global respect, which translates into strong Canadian market influence. Though UK-based, her continued evolution from a beauty vlogger into a lifestyle entrepreneur and author gives her content long-term authority. In 2025, her influence stems from a well-established brand built on relatability, covering a wide range of topics from home life to creative collaboration, proving the staying power of creators who evolve with their audience's life stages.
The profound impact of these 10 Canadian female creators is a clear signal that the nation's creative economy is stronger than ever. Their influence spans platforms—from traditional media to the cutting edge of Web3 and generative AI—proving that authentic, high-quality content, driven by genuine expertise, is the true path to dominance in the modern digital age.
Their success isn't just about viewership or revenue; it's about shifting culture, inspiring the next generation, and solidifying Canada's reputation as a global hub for world-class, groundbreaking female talent.
Christina Berglund 
The Canadian creative scene is undergoing a dynamic transformation, driven by a new wave of exceptionally talented women who are not just participating but fundamentally shaping the global digital landscape. From shattering records in film and comedy to dominating emerging fields like wellness and social advocacy, these creators are leveraging their unique perspectives to build empires, challenge norms, and influence millions worldwide.
So, who are the 10 most influential Canadian female creators making waves in 2025? This list of trailblazers, including global icon Lilly Singh and entrepreneur Shay Mitchell, defines the cultural conversation by focusing on high-quality, authentic content and genuine connection with their communities. Their work is a testament to the powerful, innovative spirit of women across Canada's diverse creative sectors, solidifying the nation's reputation as a hub for world-class digital talent.
The 10 Trailblazers Defining Canadian Creative Excellence
1. Lilly Singh (Superwoman): The Global Media Mover
Platform: YouTube, Instagram, Twitter, TV/Film Production
Content Focus: Comedy, Empowerment, Mental Health, Global Advocacy
Lilly Singh, known famously as 'Superwoman,' continues to transcend the definition of a digital creator. Having successfully transitioned from a YouTube sensation to a mainstream late-night talk show host, her focus in 2025 is on leveraging her production company, Unicorn Island Productions, to amplify underrepresented voices and challenge harmful gender stereotypes through film, like her recent project, Doin' It. Her influence is not just measured in subscribers, but in her role as a UN Sustainable Development Goals (SDG) Advocate, where she champions gender equality on a global scale. In 2025, Singh's power is less about simple entertainment and more about intentional, impactful storytelling that shapes culture and policy.
2. Shay Mitchell: The Entrepreneurial Powerhouse
Platform: Instagram, YouTube, Brand Ownership (BÉIS)
Content Focus: Beauty, Lifestyle, Fashion, Travel, and Business
Actress and founder Shay Mitchell has redefined what it means to be a celebrity-creator. While her roots are in television, her massive influence in 2025 is primarily driven by her travel brand, BÉIS. Mitchell actively uses her social platforms to not just promote, but to demonstrate the functionality and style of her products, often partnering with established global retail brands like Gap. Her content maintains a high-gloss, aspirational yet practical appeal, showcasing her expertise in both luxury lifestyle and savvy, consumer-focused product design. Her success exemplifies the profitable convergence of personal brand and product ownership.
3. Kaitlyn Bristowe: The Podcast and Wellness Authority
Platform: Instagram, TikTok, Podcast (Off the Vine)
Content Focus: Reality TV, Lifestyle, Wellness, and Relationship Advice
Since her time on The Bachelorette, Kaitlyn Bristowe has mastered the art of building a sustainable personal brand rooted in authenticity. Her highly successful "Off the Vine" podcast is her primary engine of influence, fostering a deep, engaged community through candid conversations about relationships, mental health, and personal growth. In 2025, Bristowe's impact lies in her relatable journey through wellness and her candid transparency about post-reality TV life, positioning her as a trusted, accessible mentor for millions of listeners seeking advice and connection.
4. Alicia McCarvell: The Champion of Body Neutrality
Platform: Instagram, TikTok, YouTube
Content Focus: Body Positivity, Self-Love, Inclusive Fashion, Humor
Alicia McCarvell is one of Canada's most vital voices in the self-love and body neutrality movement. She uses humor and raw honesty to dismantle beauty standards and challenge misconceptions about movement and health at every size. Her influential status in 2025 comes from her ability to directly confront the toxicity of diet culture, particularly with viral content featuring her non-plus-size husband. McCarvell’s message is crucial: worth and happiness are not tied to body size, empowering her large audience to move beyond body positivity to body neutrality and self-acceptance.
5. Julie Vu (Princess Joules): The Transgender Beauty Pioneer
Platform: Instagram, YouTube
Content Focus: Beauty, Makeup, Transformation, Transgender Advocacy
Julie Vu has built a powerful platform by merging beauty expertise with deep personal storytelling. As a prominent makeup artist, former Miss International Queen, and openly transgender woman, her content is a potent mix of high-quality tutorials and advocacy. In 2025, her influence continues to grow as she shifts focus toward health and fitness post-transition, offering a new layer of vulnerability and inspiration to her audience. Vu leverages her personal history to offer authenticity, making her a vital figure in promoting LGBTQ+ visibility within the competitive beauty space.
6. Sarah's Day: Holistic Health and Fitness
Platform: Instagram, YouTube
Content Focus: Fitness, Holistic Health, Wellness, and Nutrition
Sarah's Day (Sarah Stevenson) is a leading voice in holistic wellness, moving beyond standard workout routines to focus on gut health, natural living, and mental clarity. Her influence is built on the belief that health is a journey of self-discovery, not a temporary fix. In 2025, her high-ranking content emphasizes comprehensive lifestyle tips and product recommendations that align with a natural, integrated approach, making her an authoritative resource for women seeking to balance fitness with overall well-being.
7. Jessica Mulroney: Fashion and Lifestyle Stylist
Platform: Instagram, Blog, TV Appearances
Content Focus: Fashion, Beauty, Lifestyle, and Parenting
Jessica Mulroney, a seasoned Canadian fashion stylist and TV personality, leverages her professional background and high-profile connections (including styling major celebrities) to provide curated, high-end lifestyle content. Her authority in 2025 is derived from her clear expertise in Canadian fashion advocacy and her influential role in styling and consulting. Her content offers a sophisticated blend of parenting life, accessible styling tips, and glimpses into the elite world of Canadian media.
8. Tasha K (Natasha K): Candid Lifestyle and Fitness
Platform: Instagram, YouTube, TikTok
Content Focus: Lifestyle, Fashion, Fitness, and Empowerment
Tasha K is known for her candid and empowering presence across social media. Her content provides an unfiltered look at her fitness journey and fashion explorations, resonating deeply with an audience that appreciates honesty over perfection. In 2025, Tasha K continues to influence conversations around self-acceptance and motivation, utilizing short-form video to deliver rapid, engaging tips that promote a lifestyle of continuous self-improvement and confidence.
9. Negin Mirsalehi: The Beauty Entrepreneur (Global Reach)
Platform: Instagram, YouTube, Brand Ownership (Gisou)
Content Focus: Haircare, Beauty, and Fashion
While originally from the Netherlands, Negin Mirsalehi's international influence, particularly within North America's beauty sector, is undeniable. As the founder of the globally recognized haircare brand Gisou, Negin has perfectly leveraged her creator platform to establish herself as an expert authority in natural, high-quality beauty. Her content in 2025 is highly strategic, showcasing her luxurious lifestyle while maintaining a core focus on high-production beauty tutorials that drive massive brand loyalty and sales in the Canadian and US markets.
10. Zoe Sugg (Zoella): The Content Creation Veteran
Platform: YouTube, Instagram, Blog, Authorship
Content Focus: Beauty, Fashion, Lifestyle, Home Decor
Zoe Sugg (Zoella), a veteran in the creator space, commands immense global respect, which translates into strong Canadian market influence. Though UK-based, her continued evolution from a beauty vlogger into a lifestyle entrepreneur and author gives her content long-term authority. In 2025, her influence stems from a well-established brand built on relatability, covering a wide range of topics from home life to creative collaboration, proving the staying power of creators who evolve with their audience's life stages.
The profound impact of these 10 Canadian female creators is a clear signal that the nation's creative economy is stronger than ever. Their influence spans platforms—from traditional media to the cutting edge of Web3 and generative AI—proving that authentic, high-quality content, driven by genuine expertise, is the true path to dominance in the modern digital age.
Their success isn't just about viewership or revenue; it's about shifting culture, inspiring the next generation, and solidifying Canada's reputation as a global hub for world-class, groundbreaking female talent.