There are many compelling reasons to go from marketing to UX design as your job. The first is compensation; according to sites such as UX Designer Vs Digital Marketing, UX designers get respectably high compensation worldwide, with certain countries paying up to $97k. Additionally, UX design is the most in-demand job in the design area.
User Experience and User Experience Design: What Are They?
A user's experience with a product is known as user experience, or UX. Doesn't it seem rather easy? The complicated aspect is that UX design is the process by which we comprehend consumer needs and desires and integrate them into product design to provide better user experiences.
User research is the first step in UX design. A UX designer may use focus groups, surveys, and user interviews as methods to get a comprehensive understanding of a user's requirements and preferences. To produce a product that meets consumer demands, this research is then incorporated into the design and development stage. Further research is then conducted, including usability and user testing, to see if user behavior with the product is consistent with expectations. The research's findings are then incorporated into a fresh design iteration, and so on.
The Connections Between UX Design and Marketing
Motivated by research
Research on customer behavior, tastes, and spending trends informs marketing. Research on user requirements and behavior informs UX design. Research is a major component of both disciplines, and it is reasonable to assume that neither a UX designer nor a marketing professional could execute their jobs well without first doing a good deal of research.
The study of psychology
The goal of both UX design and marketing is to make a product as appealing to the user or consumer as feasible. The goal of marketing is to make items appealing to consumers so they will pay to buy them. The goal of UX design is to make things appealing to consumers so they will like using them. Psychology has a major impact in both areas.
The Distinctions between UX Design and Marketing
Although there are many similarities between UX design and marketing, there are also some significant distinctions that make their ultimate objectives extremely different. When learning new skills to shift careers, marketing professionals like you who want to transition to UX design should keep these things in mind.
User experience versus conversion
The ultimate goal of marketing is to increase product sales (also known as conversion), which directly affects the company's bottom line. Contrarily, UX design is concerned with creating the greatest possible user experience, regardless of whether doing so eventually improves the company's financial performance. As a consequence, the outcomes of the two professions varied significantly. Thankfully, as DMI research has shown, when attention is paid to creating products with excellent user experience, people tend to buy more of the product, which boosts the company's bottom line.
Individual behaviors as opposed to broad tendencies
Big, statistically significant figures are often the focus of marketing research, such as extensive demographic surveys that reveal general consumer patterns and are used to forecast customer preferences. On the other hand, UX Designer Vs Digital Marketing focuses on the opposite: unique, individual users and their actions. UX research, according to Human Factors International, is "not about markets, trends," but rather "what a person feels about using a product or service."(6)UX research focuses on the individual behaviors of small groups of people because it recognizes that there is a substantial difference between what people say in surveys and what they really do. "It's really hard to design products by focus groups," as Steve Jobs once said. People often aren't aware of what they desire until you demonstrate it to them.
The Significant Advantage of Marketing Experience in Transitioning to UX Design
Even though UX design and marketing are different, your past marketing knowledge might be quite helpful when transitioning to UX design.
An emphasis on commercial requirements
It is often crucial for UX designers to achieve a delicate balance between advocating for users and attending to corporate requirements. For example, if your website requires a way to contact its readers and get them to sign up for the company's newsletter on a regular basis, you may need to employ occasional pop-up windows, which are unpleasant for the user experience.
In summary, businesses cannot generate enough revenue to compensate UX designers if consumers do not purchase goods. Having a background in marketing would make it much simpler to constantly keep business goals in mind while creating user-friendly designs.
Extracting knowledge from studies
A lot of research goes into marketing, and you're usually expected to turn the vast amounts of data and statistics into insights that can be put to use. Your understanding of research methods will be useful for a position in UX Designer Vs Digital Marketing, but your ability to extract insights from research will be your greatest asset when you transition to the field.
Christina Berglund 
There are many compelling reasons to go from marketing to UX design as your job. The first is compensation; according to sites such as UX Designer Vs Digital Marketing, UX designers get respectably high compensation worldwide, with certain countries paying up to $97k. Additionally, UX design is the most in-demand job in the design area.
User Experience and User Experience Design: What Are They?
A user's experience with a product is known as user experience, or UX. Doesn't it seem rather easy? The complicated aspect is that UX design is the process by which we comprehend consumer needs and desires and integrate them into product design to provide better user experiences.
User research is the first step in UX design. A UX designer may use focus groups, surveys, and user interviews as methods to get a comprehensive understanding of a user's requirements and preferences. To produce a product that meets consumer demands, this research is then incorporated into the design and development stage. Further research is then conducted, including usability and user testing, to see if user behavior with the product is consistent with expectations. The research's findings are then incorporated into a fresh design iteration, and so on.
The Connections Between UX Design and Marketing
Motivated by research
Research on customer behavior, tastes, and spending trends informs marketing. Research on user requirements and behavior informs UX design. Research is a major component of both disciplines, and it is reasonable to assume that neither a UX designer nor a marketing professional could execute their jobs well without first doing a good deal of research.
The study of psychology
The goal of both UX design and marketing is to make a product as appealing to the user or consumer as feasible. The goal of marketing is to make items appealing to consumers so they will pay to buy them. The goal of UX design is to make things appealing to consumers so they will like using them. Psychology has a major impact in both areas.
The Distinctions between UX Design and Marketing
Although there are many similarities between UX design and marketing, there are also some significant distinctions that make their ultimate objectives extremely different. When learning new skills to shift careers, marketing professionals like you who want to transition to UX design should keep these things in mind.
User experience versus conversion
The ultimate goal of marketing is to increase product sales (also known as conversion), which directly affects the company's bottom line. Contrarily, UX design is concerned with creating the greatest possible user experience, regardless of whether doing so eventually improves the company's financial performance. As a consequence, the outcomes of the two professions varied significantly. Thankfully, as DMI research has shown, when attention is paid to creating products with excellent user experience, people tend to buy more of the product, which boosts the company's bottom line.
Individual behaviors as opposed to broad tendencies
Big, statistically significant figures are often the focus of marketing research, such as extensive demographic surveys that reveal general consumer patterns and are used to forecast customer preferences. On the other hand, UX Designer Vs Digital Marketing focuses on the opposite: unique, individual users and their actions. UX research, according to Human Factors International, is "not about markets, trends," but rather "what a person feels about using a product or service."(6)UX research focuses on the individual behaviors of small groups of people because it recognizes that there is a substantial difference between what people say in surveys and what they really do. "It's really hard to design products by focus groups," as Steve Jobs once said. People often aren't aware of what they desire until you demonstrate it to them.
The Significant Advantage of Marketing Experience in Transitioning to UX Design
Even though UX design and marketing are different, your past marketing knowledge might be quite helpful when transitioning to UX design.
An emphasis on commercial requirements
It is often crucial for UX designers to achieve a delicate balance between advocating for users and attending to corporate requirements. For example, if your website requires a way to contact its readers and get them to sign up for the company's newsletter on a regular basis, you may need to employ occasional pop-up windows, which are unpleasant for the user experience.
In summary, businesses cannot generate enough revenue to compensate UX designers if consumers do not purchase goods. Having a background in marketing would make it much simpler to constantly keep business goals in mind while creating user-friendly designs.
Extracting knowledge from studies
A lot of research goes into marketing, and you're usually expected to turn the vast amounts of data and statistics into insights that can be put to use. Your understanding of research methods will be useful for a position in UX Designer Vs Digital Marketing, but your ability to extract insights from research will be your greatest asset when you transition to the field.