Social media is no longer just a way to be social, it's so much more! Honestly, if we looked inside a bit, we'd all be wondering, "Where's not social media?" It literally changed the way we live our lives today.
From interacting with our loved ones to getting our daily news, social media is ubiquitous and will certainly remain so. Since its inception in the early 2000s, social media has grown tremendously and continues to grow exponentially.
It is important for companies to recognize the power that social networks hold over an audience and even over the whole population. Everyone knows the huge impact of social media and how conscious use of social media can take your business to heights you might never have imagined. By consciously using social media channels and using the right internet techniques, you can expand your platform with just a few clicks from your home or office.
Is Social Media Important to Grow Your Own Platform?
In 2021, approximately 3.78 billion people will use social networks worldwide, which corresponds to 48% of the total world population. Facebook leads the way with around 2.32 billion monthly active users. Additionally, according to a recent survey, a user spends around 2.5 hours on social media every day, and 73% of “digital” markets globally believe that social media has helped them grow their business significantly. Very effective.
On the consumer side, 54% of social browsers use social media to research products before buying them. These are huge numbers that have a very powerful impact at the consumer level. And if these facts aren't enough to convince you of the importance of social media in today's market, let us tell you that in the United States alone, 84% of the population is between the ages of 18 and 29, and 81% a between the ages of 18 and 29 are 30-49 are active users of social networks.
If your business isn't reaping the benefits of social media, there really is money on the table.
How to leverage your brand socially- What Is Social Media Branding?
Essentially, social branding is about being present on social media in a way that reflects your brand and company values to deliver value to your audience. The main goal is to increase brand awareness and make your business profitable. By leveraging social media channels, you can build a strong network of followers who not only want to interact with your brand, but are also eager to buy from you. In this way, its impact on the market is growing day by day.
How To Leverage Social Media Channels To Grow Your Platform
There are many ways to use social media to leverage and grow your digital presence. Let's look at the most effective ways for publishers, advertisers, and brand owners to get the most out of social media.
Know Your Target Audience As Good As You Know Your Food Preferences
The number one rule of thumb for marketing your brand on social media is to understand and define your audience in as complex a way as possible. The better you know your target group, the better you can address your potential customers. And the better the attraction; the better your profit.
Develop A Strategy And Keep Working On It Consistently
Another important way to increase your social presence is to develop a strategy to help you slowly but surely reach social milestones. You need to create a solid strategy that you can follow on a daily basis, aimed at gaining active followers on your platform. You can use ads, influencers, powerful promotions, and many other strategies to grow your platform while engaging your current audience.
Use Various Social Media Platforms Instead Of Just One
Who's not on Instagram, Facebook or Twitter? Most of your audience is spread across these platforms, and using them across multiple platforms increases your brand impact. First, find out where your audience is and figure out which platforms match your brand. Then, develop a strategy to stay visible on these platforms. You don't have to be everywhere, but you always have to be where your audience is.
Engagement
The key to brand success on social media is engagement. In order to connect and engage with your audience, you need to interact with them, sometimes in the form of comments, shares, likes, and sometimes in the form of live video. Many now popular and successful brands like Zomato and Netflix actively engage with their audience in the form of comments and posts, which not only increases their social presence but also their engagement rate, which plays a crucial role in improving of their online presence.
Leverage The Power And Image Of Your Brand Using Social Media Influencers
Promoting your brand by engaging with popular social media influencers can do wonders for your brand image. This is why established brands hire and sponsor influencers to promote their products online and offline. It builds your brand following and helps you reach the masses easily.
Ola Hansen