How Does Rare Beauty Promote Inclusivity And Diversity In Their Products And Campaigns?

Selena Gomez has been actively talking about her battle with lupus, depression and anxiety for years.

Today, she fights to support others on their mental health journey. That's why she and her team have focused their brand on mental health support.

One percent of sales goes to the Rare Impact Fund, which thrives in underprivileged communities.

"My hope at Rare Beauty is that we can have open conversations about beauty and mental health and that we can transform the industry..." - Selena Gomez.

Don't miss it: How Involved Is Selena Gomez With Rare Beauty?

By visiting the Rare Beauty website, you can view a list of resources and support for anyone looking for mental health news or help and information about the Rare Impact Fund. It's amazing that a beauty brand offers so many mental health resources as Rare Beauty.

It shows Selena Gomez's passion for this cause and it feels genuine to include it in Rare Beauty's marketing.

In an Instagram post, Rare Beauty announced the #WeAre campaign, asking people to tell a story about what makes them "weird".

Encourage people to share their favorite or most used product with the brand using the hashtag #RareRoutine.

Rare Beauty's Instagram account hosts a collection of posts that address various important messages and issues affecting society today.

During the Black Lives Matter movement, many companies/brands didn't talk about it or just posted a simple Black Lives Matter image.

Selena is not afraid of difficult subjects. Instead, it lights them up. Rare Beauty has posted on its social media accounts about the different ways it can support the movement and the organizations it has donated to: The Bail Project and the NAACP Legal Defense Fund.

Related : Rare Beauty And Skincare Tips

Messages that show the core of the brand, such as B. Self-Love, Mental Health Seriousness, and brand-supported organizations convey to audiences the brand's passion for what it stands for and what it believes in, giving thus the impression of being honest and authentic.

Rare Beauty marketing isn't just about promoting products, it's about promoting causes the brand cares about. Mental health in particular.

The Products Really Are THAT Good

let's be honest Most of us have tried at least one Rare Beauty product. Otherwise, get ready to call Rare Beauty your "new favorite makeup brand."

Since launching Rare Beauty, their cruelty-free and eco-friendly products have gone viral, and for good reason! The products really work, which is why you often hear influencers raving about Rare Beauty items.

A big part of Rare Beauty's marketing strategy is to let the products speak for themselves.

Rare Beauty has established itself as more than just a top brand looking to make an impact.

The “clean girl” trend has further increased the need for rare beauty products.

Women are now looking for a makeup-free look that gives them confidence in their skin. Now they turn to Rare Beauty to help them feel that feeling.

Putting Selena Gomez front and center and creating that connection with her audience is essential to Rare Beauty's marketing strategy.

Selena herself has become even more iconic with her many viral moments on TikTok. One of her most recent is her TikTok video, in which she puts on her Kind Words lipstick and in the background hears her grandmother say, "So how did you end up with this guy?"

At the time of writing this blog post, the video has over 19 million views. You can tell she's awesome on TikTok!

While Selena Gomez is a megastar and the face of the brand, she often focuses on the impact she wants to have in the community and all her causes.

A big part of Rare Beauty's marketing strategy is to let the products speak for themselves.

Rare Beauty Marketing Is Different

The beauty industry is very competitive and it seems like a new popular celebrity is popping up around every corner.

If a brand doesn't market itself by telling its audience, "This is why I'm different," it's going to lose out in the competition.

Rare Beauty's marketing team succeeded in setting the brand apart from its competitors and differentiating itself in a very saturated market.

With quality products laying the groundwork for inclusive marketing strategies around Selena Gomez-related causes, Rare Beauty is likely to endure.

Rare Beauty isn't just an extension of Selena Gomez, it's a beauty brand with quality products and defined values.

It's a beauty brand that people want to support because they feel supported. Backed by products that have proven time and time again to be among the best on the market today.

In just two years since its inception, Rare Beauty has developed marketing strategies that work for them.