We now live in a world of social media from which there is no escape. Therefore, ignoring the potential of social media to further grow and improve your blog is a dangerous oversight. Focusing all of your time and energy on creating a great blog, but neglecting to use social media can limit your reach, no matter how good your content is. So get your hashtags ready as we explore the main reasons why social media is so important...
1. Traffic
Once you've written great content that's both informative and fun to read, you need to drive traffic to your website to make sure your hard work isn't wasted and people actually read your well-written post. expert. This is the main reason to use social media when blogging because it will bring more traffic and email subscribers to your website and your content will be visible to everyone.
2. For networking
Social media connects you to a global network of like-minded people eager to hear what you have to say on your blog. Being active on social media is a great way to constantly build new relationships and meet new bloggers who can be a big help in the busy world of blogging.
3. As a marketing tool
If you run your own business through your blog, social media is an essential marketing tool (not to mention it's free) to get you noticed. It's a great way to generate enthusiasm for your business. It can be used to promote giveaways and sales, as well as the latest news and of course your products!
4. To develop your online presence
Successful blogging doesn't happen overnight. It takes time to build your online presence and position yourself as an expert in your chosen field. Active social media accounts with lots of followers will instantly boost your credibility, showing those who haven't yet discovered your blog that you know what you're talking about and are the next big global hit for the industry to watch.
5. To help brands/PR agencies find you
Another aspect of social media that helps you build your online presence is that it makes you more visible to companies looking to partner with up-and-coming bloggers. This will take your blog to the next level and bring you one step closer to converting your blog into a profitable business if that is your goal.
6. To see what other people are talking about
Don't just focus on the activities of your own social media channels, but also take a look at others in the industry. Social media serves as a platform where you can get inspired anytime on a specific topic. This lets you stay up to date with what your fellow bloggers are talking about – all in one convenient, hop-on hop-off newsfeed. When you want to.
7. To increase your learning
In our life we never stop learning and every day there is something new to discover. Staying connected on social media will keep you up to date with developments in the industry and give you the opportunity to find out more about your interests. By expanding your industry knowledge through social media, you'll also discover topics and discussions, providing more content ideas for your own blog.
8. To improve your SEO
In the world of SEO, social media acts as another tool to improve your search engine rankings. By linking active social media accounts to your blog, you create a credible brand signal for search engines and increase the likelihood that they'll rank you as a trusted source for the keywords you choose.
Alexandra Daddario