If you want to gain insight into your team's sales performance, creating a sales report is a no-brainer.
However, since many teams don't have the experience to create them regularly, getting started can seem a bit complicated.
Here we outline a step-by-step process on how businesses can create sales reports to improve their business performance.
Key takeaways
How to write sales reports. Use reporting software to create an effective sales report with an opening and closing note, sales highlights and future forecasts/goals.
Report timelines. There is no strict, predefined timeline for sales reporting. You can measure sales when you launch a campaign or over a period of time.
Follow-up questions. Learn how to structure a sales report, what a good sales report looks like, and the goals of a typical sales report.
How to write a sales report with PandaDoc
In a cover letter, it may be helpful to add salient points about the report, such as your objective in preparing this report or the results obtained.
Use the personalized email feature as a cover letter.
When sending the document to the client, click Send by Email.
Add the recipient's name, title the document and add a personalized message/cover letter.
For example, your cover letter for a sales report might look like this:
2. Add monthly highlights
Go to the Reports tab and click Data Analysis.
Filter scans by date (e.g. last 7 days, last month, last year, or custom), workspace (e.g. clients), creators, or document type.
This feature allows you to examine critical data points, such as: For example, how many leads converted, how long it took for a lead to convert, or what assets (and how many) you had to send to a prospect to convert it.
3. Share results
Divide content into sections or engage your customers by providing visualizations in your report.
Use content fields (e.g. images, videos, text, tables, checkboxes, etc.) to make your reports more engaging.
You can even divide your document using page breaks or create individual blocks of text.
And if you use specific charts or sections for most of your reports, you can add them to your content library and access them when you need them.
4. Identify next steps
Once you've given your customers the sales knowledge they need, you can give them ideas for improving their sales processes.
PandaDoc document analysis can help you better understand sales process and documentation bottlenecks.
In your dashboard, click Document > Analysis to get this information.
5. Add a closing note
When you get to the end of the report, add a closing note to let the client know how much you enjoyed writing this report. If you have any questions or comments, he can send them back to you and you will respond as quickly as possible.
Click Add Content to add a new page for the closing note.
Select “Text” in the content fields, write a short thank you, and show that you are open to questions or comments.
How often do you create sales reports?
There really aren't any hard and fast rules as to when you can run sales reports.
In most cases, companies prepare weekly sales reports, monthly sales reports, quarterly sales reports or annual sales reports.
Depending on your individual needs, you can extend or shorten this period.
For example, maybe you have a discount on your product and want to analyze the sales you made during that period.
Improve your sales performance with PandaDoc
As a salesperson, creating sales reports is only part of your job description.
We understand that in reality you have many more tasks to complete (many of which, frankly, can be automated).
If tasks like sending emails, follow-up requests, quotes, contracts, etc. may seem insignificant at first, but they end up adding up, taking up a lot of your work time and leaving you less time to focus on the things that really matter. necessary. Your attention.
But what if we said there is a way to automate all these tasks?
You can send emails, create template-based responses, sign contracts, share proposals, track deals, access user analytics, and unlock a library of templates by simply subscribing to PandaDoc.
Sales teams using our solution have reported that their close rates increased by 36%, and you can get the same results for your team too.
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