What Is The Fashion Trend For 2023 WGSN?

From algae-based materials to animated super ingredients, discover the top trends shaping consumers' lives for 2023 and beyond, spanning fashion, interiors, beauty, tech, and food and drink. LONDON, January 2023 – WGSN, the global authority on trend forecasting, publishes the top trends in consumer behavior and product development for 2023 and beyond.

Based on WGSN's unique methodology, the 13 trends show tomorrow's future.

Digital Lavender: Already ingrained in digital culture, WGSN's imaginative color of the year represents well-being, digital escape, and stability.
Decentralized Social Media - Social media is evolving towards decentralized models that will redefine connection and community.
Mindful Play: Play is increasingly becoming a source of healing, influencing product design for hardware, props, and environments.
The modular shoe: when is a shoe not a shoe? When It's Modular Removable and replaceable components in footwear are on the rise in the footwear market.
Algae-Based Alternatives: Algae is becoming the super hot new solution for making fibers, foams, and low-impact materials.
Sea Moss - Sea Moss is the next beauty superfood. This multitasking ingredient will go from skin care to hair care, from bath and body care, and from edibles to beauty care.
Skin Reconstruction: Skin Reconstruction becomes the antidote to modern skin problems, with products that help repair, strengthen and protect the skin's natural flora.
Uni – Uni, the creamy, edible orange lobe of the sea urchin, will go beyond the gourmet menu to flavor more packaged goods.
Sotol - Sotol is the latest Mexican spirit to gain traction worldwide. Distilled from the spatula of the desert, this spirit will be a cocktail star in 2023.
Solar Power Revolution - Find out how the solar power revolution is reaching the masses, powering everyday home appliances and more. Shine!
Loose Sweater: We're all getting soft. Consumers will dress and undress furniture with comfortable upholstery and textiles to warm people and homes.
Fantasy Fitness: "Training for fun" takes on new meaning with gamified workouts. Enter the fitness metaverse for your daily workout in 2023.
AR allday: Augmented reality is becoming an everyday tool, moving from smartphones to AR navigation and AR data glasses.