Benefits Of Video Marketing For Small Businesses

January 25, 2024

In this article, we are sharing with you the top Video Marketing For Small Businesses in 2024. Small and medium-sized businesses can benefit from video marketing in many ways, including increased sales, expanded brand reach and increased conversions. Learn how to make the most of video marketing.


Four out of ten online users watch videos of brands they want to buy from. now is the time for small business owners to use video marketing to reach their target audience.


Let's say someone asks what your company does. Instead of describing your company in one long blog post. why not show them everything you do?


10 Benefits of Video Marketing for Small Businesses


Video Marketing for Small Businesses



1. Enter the second largest search engine in the world


YouTube is the second largest search engine in the world. with over a billion users watching 250 million hours of video every day. it is where your buyers are looking. so you better be there. Educational content is one of the most popular search terms on YouTube, making it an ideal strategic choice for advertisers.


Get the most out of the platform by understanding how YouTube content fits into the buyer's journey


2. Higher search ranking


You can improve your search rankings on Google and other search engines such as Bing and Yahoo significantly by adding videos to your website.


Adding a video to your website will increase your chances of getting on the first page of Google results. especially since 75% of people don't get past the first page.


Read Also: 8 Best Email Marketing Platforms For Small Businesses


3. Improve understanding of your product


When it comes to products, they can be complex, and it's important that your target audience understands them before they make a purchase. Fortunately, watching a product video increases the likelihood of them making a purchase by 64-85%


An explainer video allows you to show (rather than tell) potential clients what you provide and how to solve an issue. It's at the top of our list of small business video marketing videos to make first. So, if you don't already have one, don't wait!


4. Give your consumers the media they want


51.7% of global internet users aged 16-64 said they use the internet mostly to view videos, TV shows, and movies. Furthermore, 86% of respondents want to watch more brand videos. 36% said they'd like to see more educational/explanatory video content, while 14% said they'd like to see more product demonstrations.


Without a doubt, video content is your audience's favorite medium.


5. Increase email clicks


Use of videos to increase awareness can help you search your inbox and get three times more responses.


It is advisable not to embed the video itself when embedding a video in an email. This is due to the fact that most email clients do not enable online video playback. Even if this is the case, huge video files increase the likelihood of your email being filtered as spam. Instead, add a video thumbnail in the email's body so that recipients can view the film on your website or landing page. With a few clicks, you can also set the player to autoplay.


Read Also: Digital Marketing for Manufacturers Step By Step Guide


6. Build a stronger brand affinity and connection


Watching a video stimulates both the auditory and visual systems. Simply stimulating both parts of the brain increases viewer engagement, resulting in more affiliation and interest in the content they consume.


This is crucial for a small firm that is suffering with brand awareness and relies on repeat consumers. In 2020, 94% of marketers reported that videos converted as well as or better than any other sort of content, indicating that it is worth expanding!


7. Take advantage of the low barrier to entry


Many small businesses (and businesses in general) discover that small business video marketing has high prices and a large list of equipment that makes getting started in the video marketing area tough. It turns out that it was all a myth.
You most likely have at least one 1080p camera in your backpack or already own one. Your workplace.


To get started, all you need is a smartphone and some simple editing software. Even something as simple as iMovie might serve as a good starting point. So go ahead and play with the older kids: you're ready.


8. Appears more frequently on social media


It does not get any easier than this when it comes to creating educational options: A huge staff is required to excel at Video Marketing For Small Businesses. As a result, the more you encourage your audience to educate and assist themselves during the shopping process, the better.


By producing basic informative video content, you not only make things easier for the buyer, but also for the sales team. (Especially if you are on the sales staff!)


Fortunately, there are other ways to make the magic happen. Getting a customer to record a video can be as simple (and cheap) as asking them to record themselves on their webcam or phone (use a free tool like the Vidyard Chrome extension to make it even easier). You can give them a list of possible questions to answer or ask them to do completely unplanned things. Either way, it's powerful when a real person explains in their own words why they love your product, your brand, and your team.


9. Increase conversions


They are duplicate sites that use videos in terms of conversion rates. Almost 90% of sales professionals believe it is critical to have access to video viewing statistics in order to qualify leads, entice them, or impact business. A play button is a vital must for any website.


10. Monitoring the consumption behavior of potential buyers

Video metrics evolve in tandem with video. It is now not only possible, but also simple, to track how long people watch your video and which portions of it they watch or skip.


Wait a minute: things will get better. You may view this information for each of your potential buyers if you utilize a video platform like Hubspot that is coupled with your marketing automation platform (MAP). This allows you to establish a targeted following and have a better understanding of who is interested and likely to buy. Learn how to add videos to your campaigns natively from your HubSpot account.


By Gaurav